About Us
We are one of the leading Exclusive Distributors of Electrical Home Appliances and home Cookware in Iraq, representing exclusively some of the world’s best-known international brands in the market to the highest standards such as GEEPAS, ROYALFORD, KRYPTON and DELCASA.
Our Headquarters is in Erbil and in the progress of expansion across Iraq
Our Vision
To be a distributor choice for both Retailers and Wholesalers in Iraq.
Our Mission
To work progressively toward redefining the distribution process by bringing in the Highest Quality products, pleasing ongoing market demand and by adding value to both Retailers and Wholesalers through timely availability of the goods, product knowledge and value-adding to a profitable working relationship.
To work effectively towards creating demand for products and passage to market for Retailers and by the generation of beneficial opportunities for our wholesalers partner by the creation of effective marketing, efficient supply chain and knowledge by people training.
Our Core Values
We help our customers to buy, by timely responding to customer needs and proactive servicing.
We encourage a one team approach by working towards our common goals.
o We respect all individuals, by building trust and equality amongst our Team and our Customers.
We empower and create a challenging environment for all to bring out the best of their skills which enhance them to take individual responsibility for performance and focus on meeting the commitment.
Honesty, Trust and Transparent.
We inspire new ideas that can create a difference to serve our partners and help us to keep redefining our goals towards building a strong brand.